Pioneering and leading microgreens innovation in UAE
Rather than using hydroponic or aeroponic methods, we grow our products in a soil mixture developed over the past twenty years. The soil makes all the difference between New Leafʼs products and those from other vertical - hydrophonic & farms. Using soil means there is a lot of beneficial organisms which help the plants to take up nutrients. Our super food microgreens contain up to 83 different nutrients; without organisms, this wouldnʼt be possible. Unique process of growing the plants helps them expand their root system, thanks to which they can absorb more micro elements from the nutrient-rich soil.
Adam Pitts - Founder & Ian Geronimo - Farm Manager
Adam began his indoor farming journey roughly twenty years ago due to his ailing fatherʼs interest in the health benefits of cresses. Since then, Adam founded New Leaf and began cultivating various microgreen species and striving to improve consumersʼ health. By now, the company supplies over 60 different varieties of microgreens and edible flowers.
Ian has always felt at home in nature. Even though he studied programming in college, his heart has always been with animals and plants. Having lived in Dubai for over 20 years, he has been fortunate to turn that passion into a way of life. Working with New Leaf is something he truly cherishes—it doesn’t feel like work, but a meaningful way to care for life and share it with others.
What makes us different
It all starts with soil
Through careful research, we’ve developed a uniquely balanced organic soil mix that maximises both flavour and nutrition.
But that’s just the beginning! Our very own worm farm works tirelessly to restore and recycle the soil, creating a truly sustainable cycle.
The result? Superfood microgreens packed with up to 83 naturally occurring nutrients—far beyond the 9 to 20 synthetically added nutrients typically found in hydroponically grown plants.
Caring
We water our microgreens twice a day, using 95% less water than traditional farming methods. Each tray is cared for individually, with just the right amount it needs. And because they’re grown free from pesticides, herbicides, and synthetic fertilisers, you can enjoy pure, natural nutrition in every bite.
Hand harvested
Hand-cut before sunrise to capture maximum flavour and nutrition.
Meticulously checked and sorted for consistency in appearance, weight, and quantity—helping you plan food costs with confidence.
And with a fridge life of 7–9 days, our microgreens stay fresh and vibrant longer.
Contact and Location
Email: hello@newleaf.ae
Office Phone: +971 4 459 5183
Mobile Phone: +971 50 966 2587
New Leaf
DIP2 - Dubai Investment Park 2, Dubai, UAE
Warehouse No. 13
Open in Google Maps
Parking
Parking available directly at the farm entrance.